The competition is heating up in a major way for Fabletics and Amazon. A lot of people are familiar with Amazon, but Fabletics is something that is only focused on a select group of consumers. This may be the reason that many wives know about this clothing line for athletic clothing, but their husbands may have never heard of it. Kate Hudson is aware that she has a niche market, but she is really trying to get everyone to at least be aware of the brand that she has introduced to the world. It is a company that caters to a clothing line for women that are working out, but Kate wants to compete with Amazon. She knows in order to compete with Amazon that she has to promote this company in a major way.
That is also where all of the commercials and the improvements in the development of the brand are coming from. Kate Hudson is focused more so on building more stores to make this brand much more recognizable with the mainstream consumer base. She believes that this will be the best way to solidify herself as a true contender against Amazon and anybody else that may be selling clothing for women.
Fabletics has been around for several years, and the growth of this company is amazing. Kate Hudson has done a lot for this brand and she continues to lead the way when it comes to athletic clothing for women. The thing that has made Kate Hudson a true competitor with Amazon is the position that she holds with Fabletics. There have been other companies that Adam Goldenberg and Don Ressler that have created, and they put certain people in place to make the brand noticeable. Kimora Lee worked inside of the company, but she was not a founding member of JustFab. This was another company that was established by Adam and Don, and it was very successful as a e-commerce clothing line for women. Once Kate Hudson made a decision to come on board she decided to do something different. She wasn’t going to be a celebrity that was hired to promote the brand and collect a check.
Kate Hudson has been in the trenches from the very beginning as a co-founder of the brand and this gives her a different competitive experience against other companies.
She is in place to truly develop this brand.