Benefits of incorporating NGP VAN in your campaign

NGP VAN, Inc. previously known as Voter Activation Network, Inc., is the leading web hosting service provider for the democratic and progressive campaign and organization. This technology integrated platform gives organizations an opportunity to fundraise, campaign finance, and field organizing, digital organizing, and social networking products at an affordable price.


No one can win an election all by himself, no matter how strong and the charismatic candidate you are. During the political campaign, there are so many responsibilities with limited time and resources to accomplish it all. However, with a group of passionate volunteers and platform such as NGP VAN, it could be a gratifying season.

The following are some of the two ways to considerations worth noting to make this a total success.


  • Have realistic fundraising goals.

Having a plan is like a roadmap for all the efforts carried out by the whole campaign team. Having in in mind the necessary funds required to win the campaign is very vital. Consequently, one needs to be aware of how much other campaigners with same interest have been able to raise in the past years.


There ought to be a deep relationship between fundraising goal of an event and the fundraising needs since donors desire to be knowledgeable on how their funds are utilized. Moreover, it is advisable to ensure that the campaign is carried out in full compliance with the laws of the state.


Having fundraising tactics gives a broader aspect on how much to spend on each tactic and what is expected to be generated out of it. Common tactics include direct mail, online fundraising, fundraiser events telemarketing, call time financing committees a financing network. Additionally before choosing any tactics one ought to stipulate fundraising goal thus how much time, and resources are required to be deployed, and this is where NGP VAN comes in handy.


Before embarking on asking strangers to be donors for your campaign funding, map your network and identify those individuals who are in the candidate’s professional and personal contact. Moreover planning your system enables you to determine their different needs and intentions hence the best possible way to engage them extensively.


  • Monitor your campaign plans diligently.


Having deadlines for particular activities creates a sense of urgency among the campaign team. Therefore, having a fundraising calendar entailing the list of activities to be done within a certain period makes it easier to track the progress of the fundraising tactics and financial goals.


Ensure that you create an RSVP database and follow up on the phone to know how many individuals to expect, follow up on them as well as logistics and planning purposes. Details such as background on the candidate, brief bio on their major manifesto, where and when this event will take place to encourage a significant number of turnout for potential donors. Make sure you send reminders the day before the game as well as inform them what you expect them to carry such as checkbooks or contributing in advance. NGP VAN technology is vital in ensuring that correct emails and eases.


Get a host to fundraise for you who is well-known in the community and is passionate about your campaign as well as zealous to work with you. Moreover, it is advisable to get a host committee who are influencers and have high profile networks to supplement the host efforts. Before the events also reconfirm with host whether all are going according to the plans, regarding food, parking, and seating arrangements. Properly preparing the team of volunteers so that each is aware of their responsibilities aids in alleviating confusion and maintains order.


During the events ensure that the candidate is well acquainted with the attendee short bio, names as well as the format of games.


Additionally, do not forget to thank and acknowledge attendees and anyone who facilitated in making the event as a success either verbally vial a phone call or by sending thank you note cards.



NGP VAN their clients leverage over their competitors since this software and technology used enable them to track and achieve the already stipulated goals. Through managing campaign, secure connection with voters once reached. Moreover, it aids in monitoring voters contacts, acquires volunteers and access fundraising information especially if one needs to cover greater geographical ranges.