In recent years, there has been a notable increase in the number of brands producing “athleisure wear” – clothes that function as athletic gear but are also fashionable enough for day-to-day wear. Gone are the days of cotton shorts and old, baggy t-shirts crowding the gym. Now, both men and women can often be found wearing brightly printed leggings, trendy tank tops, and loose-fitted yoga shirts. More and more, celebrities such as Kylie Jenner and Jennifer Aniston have been seen sporting fashionable athleisure wear on a regular basis.
For those wanting to attempt the athleisure wear trend on fabletics.ca, the best advice is to start simple. A recent Vogue article Vogue article titled “The 5 Golden Rules of Athleisure: Is It Really Acceptable to Wear Yoga Pants All Day Long?” mentioned beginning with neutral colors such as black, white, and grey paired with a brighter color.
A great place to start looking at athleisure wear is Fabletics on marieclaire, a subsidiary company of JustFab, which connects visitors with the latest athleisure trends at affordable prices. Launched in 2013, Fabletics provides registered users with personalized athleisure outfits based on the consumer’s individual preferences. A visitor to the site answers a brief survey about their lifestyle, workout and fashion preferences. Once the options are viewed, if a consumer accepts one of the options, they can expect to receive their custom selected outfit in the mail within a few days.
Some outfits start as low as $25. In 2015, Fabletics launched its YouTube channel and officially expanded its product to include a men’s line, FL2. Fabletics is in the process of opening brick and mortar stores in Los Angeles, Missouri, Ohio, New Jersey, Delaware, and Maryland to compliment their already successful online sales. In March 2016, Fabletics began offering dresses and swimsuits, showcasing one-pieces, bikinis, and coverups.